Emails are a handy way to keep up with important communications. You’re likely to see the benefits in your personal and professional life. However, getting too much is often undesirable. Read my blog post to see how unsubscribing has helped me and why you should consider doing so as well if needed.
In case you’re new to my blog, I’m a self-improvement blogger. The recent COVID-19 lockdown (at the time of writing this blog post) has been a hard time for everyone. While staying indoors for social distancing needs is primordial, an influx of emails, on the other hand, has been a cause of concern for me. I’m happy that I went through my inbox and unsubscribed to many of them.
Keep reading to see how you can benefit from doing the same if needed…
For you, as the email receiver:
1. Overwhelm
Getting tons of emails in your inbox is a natural cause of overwhelm. Using your priority or focus folder for important emails is vital. However, when you sit down to check the other emails, you may still see an endless list to go through. Unsubscribing to those that you never open or no longer need to read, does a lot of good.
2. Declutter
Just as decluttering your house regularly has many benefits, so does for your inbox. When you log into your email, seeing only the ones you truly need to open, is wonderful. Time is precious, and seeing a clear, orderly space is welcoming!
3. Security
If you opted-in to receive updates from sites, and perhaps even created accounts that you no longer use (using the email address), then going through them to shortlist those that you only want to keep is a good idea. Not all sites offer extra layers of security, such as 2-step verification by SMS or authenticator apps. If someone else logs into your unused account, you might not know on time.
4. Self-care
Unsubscribing to unnecessary emails is a source of self-care. You’ll spend more time on the right things, rather than opening emails that you don’t need. Spend more time on the relevant activities.
5. Digital detox
Not looking at your phone and checking emails all the time is a great digital detox (and a good habit). While devices are super helpful and even necessary in daily life, taking breaks and having no screen time is vital for your health. Prefer outdoor activities, have quality family time, and meet up with friends for some time, regularly.
6. Productivity
When you spend more time on the right activities, you focus on them better. Unsubscribing to newsletters that I no longer read has helped me save time, doing what I should be doing, and also not overworking myself needlessly.
7. Save money and energy
While spending more time online, it increases your expenses. Internet package, mobile data caps or limits, and electricity charges linked to using devices are common examples. Doing so could eat up your budget and cause the burning of more fossil fuel.
While I’ve listed ways that unsubscribing helps the email receiver, I’ll now show how it benefits the sender. Remember, you may be the receiver in some cases, and the sender, in others. You may have opted-in to receive updates from brands that you like, and you may also be the sender (for products or services that you offer) to your email list.
For you, as the email sender:
8. Control cost
The first reason I can think of is the cost of having an email list. You may be using any email marketing service provider. Many offer you a free plan for a limited number of subscribers before you start paying for more. If you’re serious about your business, you’ll naturally want your list to grow and bring in clients.
At the same time, you’d prefer spending on having a relevant and updated list of subscribers. Scrubbing your list to remove unengaged subscribers is recommended. If they opt-out on their own, this saves you both time and money.
9. Potential clients
For the sender, having the right subscribers is primordial. It requires time to manage an email list. You or your staff need to create the right content for ideal clients. It takes time to inform and nurture before making sales. If people unsubscribe because your product or service isn’t for them, it also saves you from spending needlessly. You can keep focusing on your true potential clients for better results.
10. Better targeting
With a relevant email list, you know that you’re nurturing the right potential clients. The reports that you gain from your newsletter campaigns are likely to reflect a more reliable picture. This also means that you can better rely on your performance stats to come up with strategies to target your segment and ideal clients in the future.
By now you may be able to see if you need to clean up your inbox, keeping only the key emails. If there’s no need to, then you’re already on top of things. Either way, emails are great when they provide value!
Conclusion
To sum up, unsubscribing to unnecessary emails has many benefits for the receiver and sender. It’s even essential for your self-care. Have you done such an exercise lately? Would you like to leave a comment? If someone you know needs to read my tips, please share my post. Thank you!!
